
APPLEBUM and B+ to hold POPUP of collaborative collection from July 16

In conjunction with the exhibition, the Tokyo-based clothing brand "APPLEBUM" will present seven works by B+ (J.D. Dixon, J. Dixon, J. Dixon, J. Dixon, J. Dixon, J. Dixon, J. Dixon, and B+), and release a collaborative collection "Live it, The "Live it, breathe it, be it." APPLEBUM x B+ Capsule Collection, which will also be available for purchase.Currently, there will be a total of 20 items in the collection, including T-shirts, tank tops, shirts, sweatshirts, hoodies, coach jackets, and pants.
The photographs used in this collaborative collection are completely different from the works scheduled to be exhibited in the photo exhibition, and have been independently selected by APPLEBUM from B+'s past archives.APPLEBUM has a backbone in street culture with a focus on hip-hop, and last year's collaboration with Nas, a legendary artist representing the hip-hop scene, also gained attention. This special collection literally embodies the values and attitude of the brand with photos of hip-hop golden age superstars from the 1990s that strongly inspire APPLEBUM.





Information
POP-UP / ”Live it , breathe it , be it .” APPLEBUM x B+ Capsule Collection at DAYZ
PLACE
DAYZ (Miyashita Park South 3F, 6 -20 -10 Jingumae,Shibuya-ku, Tokyo)
DATE&TIME
July 16 (Sat)~ 31(Sun), 2022 Operating hours:11:00~21:00
About
APPLEBUM
"APPLEBUM" started in Tokyo in 2005 and has been highly acclaimed not only in Japan but also around the world globally. The brand name is derived from the famous song "Bonita Applebum" by A Tribe Called Quest, and the brand incorporates the feeling of having experienced the golden age of hip-hop in the 80s and 90s firsthand into its clothing.The brand has collaborated with brands such as "STÜSSY" and "UNDEFEATED" as well as artists and movies. The collaboration with the legendary hip-hop group " Wu- Tang Clan," in particular, was a unique APPLEBUM collection that incorporated the motifs of the kung-fu movies that influenced them into a famous Japanese product, the skajan, and presented a Tokyo-style interpretation of 90's hip-hop. The collection was unique t o APPLEBUM ' s Tokyo interpretation of 90's hip-hop. With "rebellion, innovation, and humor" as its philosophy, APPLEBUM is a brand that is constantly evolving, proud of the values and expressions unique to Japan and Tokyo, and on par with the streets of America and Europe.Web Instagram
About
B+
Born in Ireland, Brian Cross moved to Los Angeles in 1990 to study photography at the California Institute of the Arts. His first book, Its Not About a Salary: Rap Race and Resistance in Los Angeles, which he wrote and photographed himself, was published in 1993 and was based on a project he did while in college.The book was highly acclaimed for its focus on Los Angeles hip -hop culture, especially the underground scene. Through this project , he developed a strong connection with the Los Angeles hip-hop scene, and since then he has worked as a photographer for a variety of artists.The main artists he has photographed include Mos Def, Q-Tip, RZA, Ol' Dirty Bastard, Eazy-E, Notorious B.I.G.,Eminem, Snoop Dogg, Warren G, The Roots, Erykah Badu,Lauryn Hill, Jurassic 5, Dilated Peoples, Pharcyde, Madlib,J. Dilla, Freestyle Fellowship, DJ Shadow, Company Flow,Blackalicious, Kendrick Lamar, Damian Marley, Kamasi Washington Thundercat, Money Mark, Build an Ark, Yusef Lateef, David Axelrod.He has deep ties to Japan, having shot the jacket for NITRO MICROPHONE UNDERGROUND, directed a music video, and, not surprisingly, photographed Kyary Pamyu Pamyu.As a filmmaker, he has directed a documentar y film "Keepintime: A Live Recording" at Mochilla, a production company he founded with photographer Eric Coleman, featuring studio sessions and live events with turntablists and legendary drummers. Followed by a sequel filmed called "Brasilintime: Batucada Com Discos," which focuses on Brazilian musicians, and "Mochilla Presents Timeless," a series of concerts organized by "Mochilla" and filmed in Brazil. In 2017, he published his first book, "Ghostnotes: Music of the Unplayed," a collection of documentar y-st yle photographs of various artists he has photographed, as well as scenic shots of Latin America and Jamaica, which he visited for the shoot. To celebrate its publication, exhibitions were held in Los Angeles, San Francisco, his native Ireland, and Tokyo. In addition, three of B+'s photographs were selected for " Contact High: A Visual History of Hip - Hop," a photography book published in 2018 that includes many of the most important photographs in Hip-Hop history (two of which were used in the legendary Hip-Hop magazine "Rappages," where he was the photo editor). He is still highly respected as one of America's leading hip-hop photographers. Web Instagram
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